An Austrian friend of mine introduced me to the concept of Optimistic Nihilism in 2020, and it has truely stuck with me. During quarantine it was easy to slip into Nihilistic ideals, especially when we were all isolated and current leading officials were making decisions that were killing thousands due to the Covid plague.

Being an optimistic nihilist allowed me to validate my depressive feelings instead of fight them, and also gave me a perspective of chosen purpose. What do I want to make matter?

Embracing this concept lead me to finally create this very shop. I worked with so many entrepreneurs clients and got some perspective to the steps.

If nothing matters, why am I working for someone else's dreams and not my own? If life is going to continue to be this hard and stressful, what purpose could I put myself to that would make the stress and hardships worth it?

Everything I've done in my life, all of my experiences lead me to a pinnacle moment of realization. The only thing I had to do next, was take that leap of faith in myself and my abilities to make something.
And artists create things out of NOTHING all the time.