My family travelled a lot when I was growing up and these trips were some of my favorite memories. We went on adventures, searched ancient Aztec ruins, boated through white waters, swam to islands, and even walked across geysers. Throughout these adventures I would see the "Life is Good" brand. I loved everything about it, it encapsulated the times where I felt the most connected to my family, and felt truly myself.

Fast Forwards to late 2021: I was healing from one of the most dramatic friend group implosions of my life, when an idea struck me like lightning. I should make my own T-shirt store. It seems random, but during my time recovering my sense of self I remembered those trips and the positive impact they had on my early days. This is where the "Bee" concept for the store was born. Inspired by the "Life is Good" brand, I wanted something short, fun, impactful and to the point.
I did not know who I was yet, but this design was a good start in my mind.